A Full Service Advertising Agency

TV And Radio

With over 30 years’ experience in TV & Radio we research the right stations and negotiate the most efficient rates. Our media team will ensure that your media plan is targeted, efficient and effective. We work within your budget to maximize your goals and objectives. Even better, we save you money. Unlike most agencies that live off the 15% of your media buy, PCA rebates back to you the 15% agency commission. It’s your money you should keep it.

• Concept/Strategy
• Production
• Campaign Development
• Placement
• Spanish
• Infomercials
• Traffic and Delivery
• Research & Measurement

Digital

Are you tired of the cut and paste SEO by your website provider? Our SEO team dives deep and moves the needle. We work with your goals and bring you the results with real numbers. Generic Social Media? It is more than daily post. We believe engagement is essential. That’s why our boots on the ground approach will deploy organic activity from your dealership to all your social media outlets for meaningful engagement and followers. Sick of paying 30-50% commission on your PPC Campaigns? PCA we believe in transparency. That’s why our PPC service is fee based. We believe each dollar allocated to paid search should go to the campaign. Most digital companies take 25%-50% commission on paid search campaigns. We believe this is wrong and unethical. Our campaigns work in concert with your SEO program to provide maxim results. All campaigns are customized and fluid to insure the right clicks and right results are achieved.

• Search Engine Optimization
• Website Design & Development
• YouTube Marketing
• Conversion Rate Optimization
• PPC Placement/Management
• Email Marketing
• Pre-Roll
• Website Concierge Service
• PURLS
• Display/Banner Advertising
• Research & Measurement

Social Media

Pacific Coast Advertising offers a custom social media marketing program that is truly tailored to the client. We offer custom posts for our clients. If a client has multiple locations representing the same brand, each one will get its own unique content for the day. Our posts are created with our client’s personality as well as events of that particular day in mind. Our social media team is educated in the best practices of AdWords, inbound marketing, and of course, each of the major social media platforms. With these tools we are able to engage both prospective and existing customers effectively.

• Custom Designed Strategy
• Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
• Custom Designed Video & Graphics
• SEO Integration
• Measurement & Reporting
• Targeted advertising campaigns
• YouTube Marketing
• Reputation Management
• Yelp, Google, Yahoo, Bing, DealerRater
• Daily Reporting

Creative

Many agencies are concerned about the metal on the shelf, plaques on the wall, industry press. Our creative team is focused on our clients and their goals. Performance, ROI, Results for our clients are the motivation for our creative team. From Little League team banners to billboards on the 405, no job is too big or small for our creative team. Let our experienced team create uniqueness for your brand.

• Logos
• Slogans
• Jingles
• Promotions
• Graphic Design
• Illustration
• Branding
• Concept
• Positioning/Strategy
• Animation

ROI Management

It’s all in the math. Your organization spends thousands of hard earned dollars every month on advertising. Why not know for sure what is working? Let us analyze and provide tangible numbers so you can make a smart decision on where to invest your advertising dollars. We take out the guess work of where and how to spend your marketing dollars. We provide independent unbiased results reporting for every aspect of your spend. We help our clients have an efficient and effective marketing plan.

• The Ad Auditor
• New Vendor Vetting
• Web Analytics & Measurement
• Budgeting/Planning
• Research
• Media Measurement
• COOP Processing/Reconciliation
• Campaign Results Reporting
• Data Analysis & Reporting

Responsive Websites

PCA builds distinctive, leading edge websites using the most advanced platforms in the industry. To determine which platforms are right for you, your needs and budget. Our team examines your situation and goals to best match you with the CMS or programming language to best ensure your success. Close collaboration with you affords us to obtain a better understanding of how you want to be perceived and whom you want to target. From there, we tailor unique, creative designs and functionality to attract the appropriate audience to your site and keep them interested.

• Design & Development
• WordPress, Joomla, Open Cart, HTML5, CSS3, Javascript and PHP Platforms
• Search Engine Optimization Programs
• Website Concierge Services
• Database Creation & Population
• Shopping Cart Integration
• Content Creation
• Photography
• Email Configuration
• Server Setup and Configuration

Automotive Marketing

We are automotive marketing specialists. Just look at our client roster. We have over 25 years working with local dealerships to achieve their goals. Not just marketing and advertising goals, financial goals. We are entrenched with our dealers in their success. At the end of the month it is all about the statement. We look at every aspect of your dealership, front end, back end, service, and parts. It is not about spending money on advertising. Any agency can do that. We are focused on ROI, we are focused on the long term financial health of the dealership and your goals and objectives. We are focused on doing what is right for your dealership and investing in the long term. Whether you engage with us on a full service basis or just a direct mail campaign we are partners in your success.

• Website Concierge Service (all daily/weekly/monthly updates)
• Manufacturer Compliance/Pre-Approval
• COOP Approval and Reconciliation
• SEO/PPC Management
• Social Media Management
• Reputation Management (Yelp, Google, Yahoo, DealerRater)
• Monthly/Yearly Budgeting
• All Graphic Design
• Advertising ROI Pre-Post Evaluation
• Radio/TV/YouTube Commercial Production & Placement
• Sales & Service Direct Mail
• Dealership Sales & Service Signage