Tracy Ferrara

Millennials vs. Gen Z: How to Adapt Your Marketing for Two Powerful Consumer Generations

In today’s evolving digital landscape, understanding your audience is critical for creating impactful marketing campaigns. While Millennials and Gen Z often seem grouped together as tech-savvy generations, their preferences and behaviors reveal significant distinctions. At Pacific Coast Advertising, we’re here to help you decode these differences and tailor your marketing strategy for maximum engagement. The …

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